Brad Parscale helped Trump win in 2016 using Facebook ads. Now he’s back, and an AI evangelist

oVERTON'S SUMMARY

Brad Parscale, Donald Trump's former digital campaign strategist, is employing artificial intelligence (AI) to transform political campaigning for the 2024 election. His AI-powered platform, Campaign Nucleus, analyzes voter sentiment, creates customized emails, and amplifies the social media presence of anti-woke influencers. Campaign Nucleus also manages Trump's website and supports fundraising efforts through targeted messaging. Parscale's AI-driven approach showcases the potential of technology to reshape political campaigns, offering data-driven strategies and more personalized outreach. However, concerns about the ethical implications of AI in campaigns persist, particularly around the risks of AI-generated disinformation and deepfakes.

Brad Parscale helped Trump win in 2016 using Facebook ads. Now he’s back, and an AI evangelist

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