The Global Alliance for Responsible Media is 'discontinuing activities' after Elon Musk's X filed an antitrust lawsuit against it
SUMMARY
The World Federation of Advertisers (WFA) announced the discontinuation of Global Alliance for Responsible Media (GARM) activities via an email from WFA CEO Stephan Loerke to its members. In the email, Loerke stated that the decision to halt GARM's operations was "not made lightly," citing the organization's limited resources as a factor. Loerke also affirmed that the WFA and GARM are committed to contesting the antitrust allegations filed by Elon Musk’s X in court and expressed confidence that the legal process would confirm their adherence to competition rules. The email outlined the WFA's intention to address the claims and defend its practices amidst the ongoing legal challenge.
